Jazz and Blues Florida

Archive for February, 2011

Whether you are working for a small business, large corporation, or are a student, there are numerous sources that you can turn to for help with writing. Businesses need to be able to effectively communicate with their customers, their employees and their potential customers. Effective verbal communication is equally important, but nonverbal communication in the form of copy writing, article writing, press release writing, and more requires a certain level of expertise and experience. The typical small business wants to focus their efforts on their core business activities without spending too much time on projects that can easily be outsourced to consultants or freelance professionals. Many small businesses turn to freelancers to help them save time and money. For example, a certified public accountant opened his own accounting practice after working in another accounting firm for the last ten years. One of the ways he decided to search for new clients was to embark on an advertising and promotional campaign. Although some of his previous clients followed him to his new practice, he wanted to increase the number of accounts he currently handled. These accounts included various individuals and small businesses from around the town. Rather than hire new employees or handle the projects himself, he decided to hire a consultant through a freelance web site to work on copy writing for a local newspaper ad campaign as well as to help with press releases and company news distribution. By outsourcing these non-core business activities to an independent consultant, he is able to save himself time and money and also gets the expertise of an established professional who specializes in the types of writing that he needs assistance with. He decides to list his writing projects in a freelance marketplace and receives bids from independent consultants and freelance writers. He was able to choose a service provider based on factors related to cost, the service provider’s experience, references, and previous feedback from clients. All small businesses have a decision to make about whether to outsource certain projects or to complete the work in house. Using economics as a deciding factor, it makes sense economically for businesses to outsource writing projects when the projects are non-core business activities that do not contribute to the company’s bottom line.